Bringing fun back into people’s lives while adding value to them…

The Team

Group CEO

Group Chief Executive Officer

Life is like a beautiful melody, it’s not about the end point or a final purpose, it’s meant to be enjoyed. It will have ups and downs, dark and bright moments, just like the composition of a melody, but the whole is what makes it beautiful. – Author ( Pacha )

Pacha is passionate about Africa, having travelled throughout the continent for his previous employers – including some of the biggest global Telecommunication companies such as Microsoft, Verizon Business, and Aircom– and since 2011 for Mobi-Apps.
He has a strategic understanding of the Telecoms industry in addition to significant expertise in the African business arena. His excellent negotiating skills, opened many doors on the continent, populating his extensive business network with senior decision-makers within and outside the industry.
His travels formed the basis of his belief that it should be possible to create a process that would allow the mobile subscribers with limited access to the internet or smart phones to also benefit from the innovative content available. Delivering value to both the mobile operators and the subscribers simultaneously has always been his objective.
As he has a high-level knowledge of the technology behind software development, having provided tailored solutions to the different operators or service providers across the continent, he was able to visualise a comprehensive solution and gather a strong team around him to develop the vision into reality. Mobi-Apps was born.
Pacha’s leadership style is unique. He manages to combine a caring personality that makes his staff feel truly valued with a strong, no-nonsense approach to client service and product delivery.
Pacha’s strategic thinking, his analytical skills and his passion for enriching the lives of those around him have placed Mobi-Apps well on the way to global industry leadership.

Group CTO

Group Chief Technology Officer

“Well, I stand up next to a mountain
And I chop it down with the edge of my hand.” – Jimi Hendrix
When someone tells you it cant be done. What more can drive you to make it happen. Being told no is not an option. – Ryan

Ryan Wade leads a growing team of brilliant young ‘developers’. His strong work ethic, coupled with the ability to survive on only a couple of hours’ sleep per night, ensures that the exciting visions and ideas thrown around in the Boardroom can make their way onto mobile phones.
With a degree in C++ and further qualifications in a variety of software disciplines, he has used his knowledge in a broad spectrum of industries that include fleet transport, medical and IT. His passion for cooking even saw him employed as a Restaurant and Buffet Manager for a year.
Ryan firmly believes that the innovative and unique apps developed by Mobi-Apps for the masses will take the company to the forefront of the global industry.
He is certain that Mobi-Apps will be the next generation in empowering all mobile users with interactive gaming while giving back true value to the players.
Big in frame, Ryan is equally big in heart, with the Mobi-Apps’ family often going to him with their personal problems. They know his advice will be well-considered and practical – exactly the same attitude he brings to the development of Mobi-Apps’ exciting apps.

Group COO

Group Chief Operations Officer

“Do something wonderful, people may imitate you” – Albert Schweitzer

(MBA, University of Wisconsin, USA – Master International Business, University of Caen, France)

Gregory brings a wealth of knowledge to Mobi-Apps, both in business practice and in mobile technology. His extensive experience in pro-active customers communications while working with multinational companies like Genesys and PGi has been invaluable in ensuring Mobi-Apps’ vision translates to reality.

As the former CEO of JV Communication, a privately held company operating in Europe and in Africa, Gregory first introduced Automated Voice Messaging in the South African market back in 2008 while identifying a need for innovative communications solutions. He still serves on the board of directors of JV Communication.

His boundless energy and good humour make him a welcome presence in Mobi-Apps’ hard-working environment. He travels regularly throughout the African continent, liaising with his impressive network of high-level contacts.

Gregory is also CEO of Advoice Mobile, a sister company to Mobile-Apps.

Group CAO

Group Chief Administrative Officer

“You are your only limit. “ – Donald


Group CMO

Group Chief Marketing Officer

”Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do…” – Steve Jobs US computer engineer & industrialist (1955 – 2011)

Manya’s vast experience in mobile marketing throughout Africa is proving invaluable to the development path being taken by Mobi-Apps.

With a BCom in Business Management and Economics, he was snapped up by Microsoft as Indian Ocean Account Manager, Mid-Market Africa Lead Central Africa and Country lead Central Africa. His success was recognised when he was awarded ‘Best employee FY07’ with the mention “Willing to take on Big challenges and see them through”.

As with the other directors, Manya is passionate about making an impact on the lives of the masses living on this continent, with particular emphasis on socio-economic development.

Being part of Mobi-Apps has helped him realise this dream. He has been instrumental in changing lives through promoting the software developed by Mobi-Apps – games that give back! He is proud of bringing value to both ends of the Telecom industry, by providing platforms to the Telecoms Companies which allow them to including customers with very low income (who are not targeted by most of the mobile apps development companies) into the apps industry.

Manya firmly believes that Mobi-Apps will be a global market leader by constantly innovating and impacting the telecom industry, and he will be part of the story this continent is writing, positively impacting future generations by sending out that message to the world.

Group Executive Assistant

Group Executive Assistant

“OPTIMIST (n.) – Someone that’s knows that taking a step backward after taking a step forward is not a disaster, it’s a cha-cha.” – Robert Brault

Roxanne’ bubbly personality and good humour make it difficult for the management and staff of Mobi-Apps to take offence when she insists on tasks being completed. As PA to Pacha and Gregory, two Directors constantly on the move, she has to ensure that the information they need for their regular trans-Africa business trips is readily available.

The pace at Mobi-Apps is fast, and Roxanne has been invaluable in ensuring that meetings take place on time, minutes are presented with speed, travel arrangements are arranged without a hitch – and all this while performing other tasks such as liaising with the office building agents about parking, cleaning, security etc.

Roxanne appreciates the friendly ‘family’ feel in the office and is excited to be an important part of a company destined to be an industry leader.